Matthew Rooks - Founder & Owner

Matthew Rooks - Founder & Owner

Apollo - Chief Morale Officer & Ball Aficionado

Apollo - Chief Morale Officer & Ball Aficionado

Who We Are

Roost Home Watch, locally owned and based in beautiful Asheville, NC, launched January 2019 serving local and absentee property owners in Buncombe, Haywood and Henderson counties as well as Lake Lure in Rutherford County.  Roost Home Watch offers a dynamic service line meant to create more than an experience, rather, a lifestyle for it’s members. Our home watch services and commercial property services leverage a combination of personal attention as well as technology providing 24/7 monitoring. 

For those members who like just a bit more, we offer a myriad of concierge buy-ups as well as the ability for complete customized packages suitable for every unique need. We see ourselves as a compliment to the overall property ownership ecosystem, partnering with realtors, builders and tradesman alike to ensure the experience is holistic and the best it can be.  A mission driven company, Roost Home Watch is committed not only to the needs of our members but also to the needs of our community. We do this by sponsoring local western NC charities donating a percentage of all annual revenue.

Matthew Rooks, Roost Home Watch founder and owner, has worked in healthcare operations for over 15 years, with experience in human resources, project management, business process operations and quality assurance.  A certified project manager, with a bachelors in Political Science and Master’s in Health Administration, his career has taken him across the country and around the world. But as a native North Carolinian and lover of the outdoors, it was Asheville he chose to settle down in, enjoying the abundant and beautiful outdoor adventure, world class food and outstanding art & cultural scenes.  It took a few years, but after having owned multiple properties - sometimes thousands of miles apart - and building a home, he realized his love for real estate. Better yet, he realized the need to ensure these investments are kept safe and to protect the investment. As a resident of Western NC, a place highly sought after for vacations and second homes, he knows what it means to be an absent homeowner and treats all properties with the care he would expect for his own.  With 10 years of experience as well as being supported by mentors with over 25 years of experience, Matt founded Roost to provide members with the carefree lifestyle they deserve.

When not busy working, Matt enjoys hiking around the Blue Ridge Mountains, kayaking the lakes or a nice float down the French Broad River.  And his trusty companion, Apollo (our Chief Morale Officer and ball aficionado), is always with him eager for a squirrel or rabbit to chase or a simple drive along the Parkway.